Meet smileML

Ethan Petersen


Shannon Anderson


Our Story

After launching our first iOS app, Guess Less, we realized the difficulty of getting user feedback. We wanted to see our users' interactions and  reactions. That's why we created smileML: to obtain genuine user feedback by using AI to capture human sentiment.

Our Vision

Our vision is to foster the creation of better experiences and make user research accessible to everyone.  We're on a mission to connect user researchers with their users quicker and easier than ever before.  We want all users to have a voice.


smileML leverages a proprietary dataset to train a model to perform efficient emotion recognition on-device. Our dedication to privacy keeps your images safe while extracting maximal insight.